Thursday, January 27, 2011

Advertising Trucks

I remember a few years ago when I was living in Japan these advertising trucks were just starting to become popular.  A friend of mine still living in Tokyo sent me these photos, apparently now days they are everywhere!  They have a pretty incredible market reach, with an ad agency specialising in the trucks giving the following statistics on their website (japanese only).  The ads will be seen by 400 people per kilometer, 48,000 people per day, and 1,056,000 people per month.

All this comes at a cost, however with a small 1-ton truck costing around a million yen ($10,000)  per week and a 40-ton truck costing more than 2.5million yen for a week.

I find the advertisements on them interesting as well.

This one is advertising a new game on the Sony PSP, Monster Hunter 3

This is an advertisement for BS Satellite TV company.

This one is a singing duo called Nezumi&.Seiko

This one is for an online dating company called Ikukuru.
This one is my favorite!  The ad says "A must see for women who are worried about finding a job" however when you go to the website, they are recruiting sex workers.
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13 comments:

  1. GADAFINYJanuary 27, 2011 at 9:17 AM

    Great strategy putting ads on trucks ,i love ads when people click them
    following and supporting

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  2. shishimaruJanuary 27, 2011 at 9:42 AM

    Woah these are crazy! I'd definitely be convinced to watch BS with that! >:3

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  3. ruinzJanuary 27, 2011 at 12:48 PM

    I want one. haha watch bs

    http://useful-internet-sites.blogspot.com/

    ReplyDelete
  4. AdaJanuary 27, 2011 at 5:25 PM

    I'm curious if these trucks actually transport anything inside...wouldn't that be a waste of fuel if they didn't? lol

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  5. ericsJanuary 27, 2011 at 10:45 PM

    wait til this becomes a norm in the western countries.

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  6. AnonymousJanuary 27, 2011 at 11:11 PM

    Really cool advertisement, lol.

    ReplyDelete
  7. Body1January 28, 2011 at 4:57 AM

    Great strategy

    fallowing and supporting

    http://darkbogdanel.blogspot.com/

    ReplyDelete
  8. jonwintersJanuary 28, 2011 at 10:48 PM

    how do they watch bs in japan if they don't have every american show currently airing?

    ReplyDelete
  9. MarieJanuary 30, 2011 at 2:34 PM

    I love how colorful they are! I saw a few while I was in Tokyo over the summer. :)

    ReplyDelete
  10. RankulusFebruary 1, 2011 at 4:43 PM

    Your blog is extremely interesting (and I mean that).

    I'm really into Japanese culture so following for sure buddy! :)

    lrn2pokemon.blogspot.com

    ReplyDelete
  11. LysanderFebruary 4, 2011 at 4:53 AM

    Monster Hunter is one of the best games I know, I like the advertisement :)

    ReplyDelete
  12. Steve CooperJuly 25, 2011 at 12:28 AM

    it seems to be nice collection of plus size clothes since many of my friends are plus size and she didn’t find there choice of clothes so i think it would be nice option for them.
    http://www.mobilemedia7.com/

    ReplyDelete
  13. johnsmithApril 16, 2012 at 12:39 AM

    All are colorful & will definitely help each & every company who is going to use it for advertising products.
    More trailers news at Advertising trucks.

    ReplyDelete

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