Thursday, January 27, 2011

Advertising Trucks

I remember a few years ago when I was living in Japan these advertising trucks were just starting to become popular.  A friend of mine still living in Tokyo sent me these photos, apparently now days they are everywhere!  They have a pretty incredible market reach, with an ad agency specialising in the trucks giving the following statistics on their website (japanese only).  The ads will be seen by 400 people per kilometer, 48,000 people per day, and 1,056,000 people per month.

All this comes at a cost, however with a small 1-ton truck costing around a million yen ($10,000)  per week and a 40-ton truck costing more than 2.5million yen for a week.

I find the advertisements on them interesting as well.

This one is advertising a new game on the Sony PSP, Monster Hunter 3

This is an advertisement for BS Satellite TV company.

This one is a singing duo called Nezumi&.Seiko

This one is for an online dating company called Ikukuru.
This one is my favorite!  The ad says "A must see for women who are worried about finding a job" however when you go to the website, they are recruiting sex workers.

13 comments:

  1. Great strategy putting ads on trucks ,i love ads when people click them
    following and supporting

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  2. Woah these are crazy! I'd definitely be convinced to watch BS with that! >:3

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  3. I want one. haha watch bs

    http://useful-internet-sites.blogspot.com/

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  4. I'm curious if these trucks actually transport anything inside...wouldn't that be a waste of fuel if they didn't? lol

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  5. wait til this becomes a norm in the western countries.

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  6. Great strategy

    fallowing and supporting

    http://darkbogdanel.blogspot.com/

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  7. how do they watch bs in japan if they don't have every american show currently airing?

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  8. I love how colorful they are! I saw a few while I was in Tokyo over the summer. :)

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  9. Your blog is extremely interesting (and I mean that).

    I'm really into Japanese culture so following for sure buddy! :)

    lrn2pokemon.blogspot.com

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  10. Monster Hunter is one of the best games I know, I like the advertisement :)

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  11. it seems to be nice collection of plus size clothes since many of my friends are plus size and she didn’t find there choice of clothes so i think it would be nice option for them.
    http://www.mobilemedia7.com/

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  12. All are colorful & will definitely help each & every company who is going to use it for advertising products.
    More trailers news at Advertising trucks.

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